Freelance writer in Atlanta

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Upside

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New Story

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Catalyst

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The Chalmers Center

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Seed Effect

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Trilith Foundation

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Garden City Equity

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Chick-fil-A

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Delta

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Celaya Tequila

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Thrive Farmers

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Global Leadership Summit

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Hometeam Ventures

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Koko

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Google Cloud

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Georgia Museum of Art

• Upside • New Story • Catalyst • The Chalmers Center • Seed Effect • Trilith Foundation • Garden City Equity • Chick-fil-A • Delta • Celaya Tequila • Thrive Farmers • Global Leadership Summit • Hometeam Ventures • Koko • Google Cloud • Georgia Museum of Art

Professional Copywriting

  • New Story: Before freelance, I spent 5 years as the sole copywriter at the Y Combinator nonprofit.

    We Go On: Supported the Praxis-backed nonprofit with new messaging and homepage copywriting.

    FEBC: Wrote the new homepage for the 80+ year-old nonprofit.

    House Party: Wrote the landing page for New Story’s virtual gala that raised $850k.

  • Hometeam Ventures Newspaper: Wrote an engaging newspaper for partners and prospects of the housing VC firm.

    New Story’s Annual Report: Wrote New Story’s annual report from 2020-2024. More samples available upon request.

    New Story’s Culture Code: Partnered with New Story’s exec team to develop a culture code booklet.

  • Upside: Write lifecycle marketing emails

    New Story: Led the creative strategy and copywriting of the monthly newsletter

    Museum of the Bible: Wrote 10 email sequences supporting the museum’s initiative to generate more paid memberships.

    Future City Now: Lead the creative strategy and copywriting for the founder’s monthly newsletter.

  • YouVersion: Wrote a 5-day devotional on behalf of Passion City Church.

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  • Work available upon request. Supported event writing for:

    • Chick-fil-A

    • Delta

    • Google Cloud

    • Global Leadership Summit

    • Trilith Foundation

  • Lead content strategy and copywriting for a founder’s LinkedIn and newsletter.

Video Scripting

Event Videos →

Brand videos, something else quirky about when people have needed videos for brand awareness.

Brand Videos→

Brand videos, something else quirky about when people have needed videos for brand awareness.

Social Videos→

Social videos, something else quirky about when people have needed videos for social media.

Personal Projects

  • Luke's Essays

    SUBSTACK

    Essays to help you be more curious and hopeful in a cynical world. Covering community, creativity, faith, and countercultural ways to live like a human an in over-optimized, digital society.

  • Tea Talks

    EVENTS + PODCAST

    For nearly a decade, I’ve hosted communities in Atlanta living rooms for live presentations over tea. Think cozy TED Talks. I’ve turned 30 of the talks into podcast episodes.

  • The Inquisiteer

    A KICKSTARTER CAMPAIGN + A DECK OF ICEBREAKER CARDS

    I created an icebreaker book of questions to help people reenter socialization after the pandemic. The book raised $5,500 across 123 backers. Since then, I rebranded and repackaged the questions into a deck of cards.

  • My Proposal Video

    SHE SAID YES

    I proposed to Sarah by playing a short video I wrote and produced with a friend.

  • Say Haiku to Webster

    ONE HAIKU A DAY

    I once wrote a haiku every day for a month. There was one twist: I had to incorporate Webster Dictionary’s Word of the Day into the poem.

Hear it from the grapevine

Luke listens to our goals, asks smart questions, and then creates something amazing that we could not do on our own. Our messaging and stories have never been so clear and compelling. Luke writes with the perfect combination of clarity, emotion, and intrigue. His partnership brings a fresh perspective on how we can tell stories and share our mission with new and existing audiences. He’s quickly become a vital extension of our Communications Team.

Matt

Director of Communications, Far East Broadcasting Company

In a time when so much content feels automated, Luke’s writing carries a depth and humanity that is truly refreshing. He doesn’t just write well, he listens well, translates ideas beautifully, and helps bring clarity to the story we’re trying to tell. He is also just an all-around great human! 

Leigh

Director of Marketing, FutureCityNow

Partnering with Luke is so much fun! He listens to our goals, asks smart questions, and then creates something amazing that we could not do on our own. Our messaging and stories have never been so clear and compelling. 

Luis

Creative Director, Upside

Luke writes with the perfect combination of clarity, emotion, and intrigue. His partnership brings a fresh perspective on how we can tell stories and share our mission with new and existing audiences. He’s quickly become a vital extension of our Communications Team.

Leigh,

Director of Marketing, FutureCityNow

Let’s talk