Writer for purpose-driven orgs
Professional Copywriting
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New Story: Before freelance, I spent 5 years as the sole copywriter at the Y Combinator nonprofit.
We Go On: Supported the Praxis-backed nonprofit with new messaging and homepage copywriting.
FEBC: Wrote the new homepage for the 80+ year-old nonprofit.
House Party: Wrote the landing page for New Story’s virtual gala that raised $850k.
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Hometeam Ventures Newspaper: Wrote an engaging newspaper for partners and prospects of the housing VC firm.
New Story’s Annual Report: Wrote New Story’s annual report from 2020-2024. More samples available upon request.
New Story’s Culture Code: Partnered with New Story’s exec team to develop a culture booklet that unpacks team values.
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Upside: Write lifecycle marketing emails for the fintech brand serving 5M+ users. Samples here.
New Story: Led the conception, strategy, and copywriting of the monthly newsletter, House Rules. See some samples here and here. More available upon request.
Museum of the Bible: Wrote email sequences supporting the museum’s initiative to generate more paid memberships.
Future City Now: Lead the creative strategy and copywriting for the founder’s monthly newsletter. Sample here.
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YouVersion: Wrote a 5-day devotional on behalf of Passion City Church.
FEBC: Lead creative direction and copywriting for FEBC’s blog, which highlights their work and global impact.
New Story: Led the Y Combinator’s nonprofit blog strategy and copywriting for 5 years.
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Supported event writing for:
Chick-fil-A
Delta
Google Cloud
Global Leadership Summit
Trilith Foundation
Work available upon request.
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Lead strategy and writing for a founder’s LinkedIn and newsletter. Only have capacity to support two leaders per quarter.
Video Scripting
Event Videos →
Lead creative direction and scriptwriting for event openers and fundraising moments.
Brand Videos→
Help mission-driven brands share their story, cause, and solution in a compelling way that attracts the right support.
Social Videos→
Write punchy and engaging scripts that raise brand awareness when it’s needed most.
Personal Projects
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Luke's Essays
SUBSTACK
Essays to help you be more curious and hopeful in a cynical world. Covering community, creativity, faith, and countercultural ways to live like a human an in over-optimized, digital society. -
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Tea Talks
EVENTS + PODCAST
For nearly a decade, I’ve hosted communities in Atlanta living rooms for live presentations over tea. Think cozy TED Talks. I’ve turned 30 of the talks into podcast episodes. -
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The Inquisiteer
A KICKSTARTER CAMPAIGN + A DECK OF ICEBREAKER CARDS
I created an icebreaker book of questions to help people reenter socialization after the pandemic. The book raised $5,500 across 123 backers. Since then, I rebranded and repackaged the questions into a deck of cards. -
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My Proposal Video
I proposed to Sarah by playing a short video I wrote and produced with a friend.
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Say Haiku to Webster
ONE HAIKU A DAY
I once wrote a haiku every day for a month. There was one twist: I had to incorporate Webster Dictionary’s Word of the Day into the poem.
Hear it from the grapevine 🍇
“Luke consistently delivered high-impact work while managing an impressive workload as New Story’s lead brand copywriter. He has a unique ability to pair data with compelling storytelling to connect both the head and the heart.”
Jennifer Holguin
Former Creative Director, New Story
“Luke listens to our goals, asks smart questions, and then creates something amazing that we could not do on our own. Our messaging and stories have never been so clear and compelling. He’s quickly become a vital extension of our Communications Team.”
Matt Allen
Director of Communications, Far East Broadcasting Company
“In a time when so much content feels automated, Luke’s writing carries a depth and humanity that is truly refreshing. He doesn’t just write well, he listens well, translates ideas beautifully, and helps bring clarity to the story we’re trying to tell.”
Leigh Liebmann
Director of Marketing, Future City Now